Curation is an art. Just like in a museum where a collection has been carefully curated to make it more interesting, so too can you curate your content.

Content curation helps your readers and provides value. There is so much content out there, and it can be a lot of effort simply finding the pieces that are worth reading. So you can take out the work for your readers by finding the pieces that are really worth their time.

Why Curate?

There are many excellent reasons why you should curate content as part of your content marketing strategy.

Save Time

While content curation should not be seen as a shortcut, it can certainly save you time compared to creating your own content. That’s not to say that you should not create content—which is still essential—but it can help to fill in the gaps.

If you’re creating one high-quality guide a week, you could curate two or three other pieces to keep providing valuable content without creating it yourself. Content creation can put a strain on your resources, especially if you’re on your own, so this can be a good way to keep your readers happy without committing too much.

Reach New Audiences

People love their content to be shared—that’s why they create it in the first place. So when you share someone else’s content, tag the creators to let them know.

You could create a roundup blog post highlighting some great posts you’ve read, giving a quick review of each one. When you create such a post, the creators of the original content are more likely to share your post with their audiences, and this can also be a fantastic way to connect with influencers.

Build Trust

Rather than just talking about yourself in your content, you can curate content that demonstrates that you are in the know and that you are up to date with the latest happenings in your industry.

This helps to build authority, even more so when you add your opinion of the content and highlight why you agree or disagree with it.

It can be just as interesting for readers to read your detailed point of view on why you think a piece of content is spot on or what it gets wrong, and it shows that you are an authority in your niche.

How to Get the Most from Curation

To maximize the power of your content curation, try to add your opinion wherever possible. So rather than just share content, add a comment or even a detailed review. Consider leaving a detailed comment in the blog post, then refer to this when you share it.

You want to show that you are getting involved in the debate and putting forward your expert opinion rather than just sharing it. In doing so, you are adding value.

Make an effort to plan content curation into your schedule. Create one or two days a week when you will curate content, and plan ahead. Constantly look out for great content to share with your audience, and then schedule it in so you’re constantly sharing interesting stuff.

Use tools to help you. Buzzsumo is an excellent tool that helps you to find the most trending content based on topics. You can use it to find the things that are getting shared and work them into your curation process.

Follow the right sources to increase your exposure to the best content as it is published. Use a tool like Feedly to track the top blogs in your niche, and check it throughout the day. Pick up the best content as soon as it is published, and share it with your audience first.

You can do the same on Twitter by creating a list of the best content providers. Keep an eye on the list, then share their posts or highlight the best new content in your blog.

Use a tool like Pocket, which is a fantastic way to save interesting articles offline when you don’t have time to read them in the moment, then schedule in a time to go through all the content you have collected to decide which is worth sharing.

Content Curation Is Not Easy

Don’t assume that content curation is easy. While it’s quicker than creating content from scratch, it’s not an easy way to avoid creating content in the first place. Good content curation takes time, and you have to make sure you share great content if you want to keep your readers happy.

Take it seriously, and take your time over curation. Find the pieces that are genuinely worth reading, and it can become an essential part of your content marketing strategy. Over time, you might even find that people sign up to your list or follow your social feed because they know that you always find the best stuff.


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