Content Marketing Blog


10 Irresistible Lead Magnet Ideas To Grow Your Email List

10 Irresistible Lead Magnet Ideas To Grow Your Email List

Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is offering a sign-up form on your website, where people can submit their email address and subscribe to regular updates, new blog posts, and other content. But simply offering a signup form will not earn...
3 Tips for Creating Your Content Strategy

3 Tips for Creating Your Content Strategy

Succeeding in the vast world of content marketing is one the most pressing tasks in conducting business these days. In fact, a study by PointVisible found that 75 percent of marketers are increasing their investment in such endeavors this year. While so many brands are working tirelessly to make waves in their industry with content, few are truly able to reach elite status. As consumer mindsets and marketing avenues change by the hour, creating a growth-oriented...
[Infographic] Different Age Groups Prefer Different Content

[Infographic] Different Age Groups Prefer Different Content

There have been many reports on the different media consumption habits of each generation, and how you need to take that into account when planning on how you’re going to reach your audience, but there’s fewer on how, exactly, each generation is different. One of the most difficult elements of this is that the Milennial generation, the one that every brand’s so keen to reach, is huge. Millennials (those born between 1981 and 2004) are now the largest generation in...
10 Things to Avoid in Social Media Marketing

10 Things to Avoid in Social Media Marketing

Social media users are growing at a massive pace. The number of active social media users has already surpassed 2.5 billion users, and that number is only expected to rise in the coming years. These people spend a lot of time on various social media platforms, which forces both small and big businesses alike to spend a lot of money on social media marketing campaigns. According to a 2015 study from Regalix, 94 percent of B2B marketers surveyed said the key...
10 Unique Characteristics of Top-Selling Salespeople

10 Unique Characteristics of Top-Selling Salespeople

Have you ever wanted a peek inside the mind of a top salesperson? Although every rep has their own unique selling style, strategy, and process, their mindsets are surprisingly similar. That might be because, as HubSpot sales director Dan Tyre often says, “Success in sales is 90% mental.” With the right attitude, you can win business in seemingly impossible situations. So if you want to be one of the best, model yourself after these 10 characteristics. 1) They...
Achieving Goal Should Not Be the Most Important Thing

Achieving Goal Should Not Be the Most Important Thing

How do you set and achieve a goal, but detach from the outcome at the same time? Most people find this idea very conflictual. There is often talk among sports coaches about winners. They are talking about kids who don’t allow themselves or their teams to lose. Some coaches call that a will to win. I don’t. I agree with once legendary college basketball coach Bobby Knight who believes that this way of thinking puts the emphasis in the wrong place. Everybody...