Content Marketing Blog


3 Tips for Reaching B2B Customers with Content Marketing

3 Tips for Reaching B2B Customers with Content Marketing

The latest Content Marketing Trends report from the Content Marketing Institute stated that 88 percent of B2B organizations are using content marketing, yet only 30 percent of them think it’s effective. Some marketers believe that producing content for B2B industries is difficult and that B2C marketing is easy. I don’t agree. They’re just different. And yet, they share one key similarity: regardless of what you’re marketing or who you’re marketing it to, you’re...
5 Reasons Your Agency is Struggling to Measure Its Impact

5 Reasons Your Agency is Struggling to Measure Its Impact

Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing clients, reach new clients, and stay on top of marketing trends. Sometimes measurement doesn’t get the attention it deserves....
5 Actions to Take to Beat the Fear Blocking Your Success

5 Actions to Take to Beat the Fear Blocking Your Success

You’re brainstorming a crazy idea, thinking of quitting your day job, and building a wildly successful business. You want to build your own company, recruit your own talent, and make the world a better place. But… deep down, something strong is holding you back. Fear. You’re afraid of failure. You’re not sure of your crazy business idea. You don’t think that you can quit your day job, because your dream of building a million-dollar company might just be wishful...
How to Write Posts That Actually Get Read and Shared

How to Write Posts That Actually Get Read and Shared

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He’s investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all. Does this sound familiar? Well then, let me ask you a simple question. How much time do you spend crafting the title? One thing I’ve learned writing over...
How Should Your Sales Team Be Using LinkedIn?

How Should Your Sales Team Be Using LinkedIn?

LinkedIn is often thought of as a digital resume or a way for job seekers to connect with recruiters and find new opportunities, but it is much more than that. Salespeople and wholesale distributors can greatly benefit from using this social media platform, not just to update their colleagues on their sales experience, but also to grow their business. Here are some of the many ways LinkedIn can be used to benefit salespeople and wholesale distributors: Research....
Mistakes That Cause B2B Companies to Lose Leads

Mistakes That Cause B2B Companies to Lose Leads

Getting a consistent pipeline of new leads flowing into your business is a great feeling – but it’s not enough. These leads need to be nurtured and moved through the funnel, or else you’ll end up losing them altogether, and all of the effort your team put in to bringing them in will go to waste. Are you making some of these common mistakes that cause B2B companies to lose vital leads? Mistake #1 – Waiting too long to make contact If you are seeing a number of...