Content Marketing Blog


10 Tips to Take Your Email Marketing from Good to Great

10 Tips to Take Your Email Marketing from Good to Great

Crafting an email takes a lot of thought and fine-tuning. You carefully write every sentence with your core message in mind. You brainstorm to come up with a powerful subject line. After all the effort that you invest into your email copy, hitting the publish button makes you feel hopeful and relieved. But what happens when your email marketing stats start to turn up? Do you notice that the results are not as good as what you had expected? Do the click-through...
5 Social Media Tips to Take Your Brand to the Next Level

5 Social Media Tips to Take Your Brand to the Next Level

The term ‘personal branding’ sounds wonderful to the ears because building a personal brand means gaining trust, increasing perceived value and looking 100% authentic. But if you’re anything like me, you may find the idea of personal branding a bit overwhelming. That is not to say personal branding is less important. What I mean to say is that most people kind of get stuck when it comes to building their personal brand or online reputation – just...
8 Reasons Why Your Emails Fail to Generate Business

8 Reasons Why Your Emails Fail to Generate Business

Email marketing is one of the most important parts of content marketing. While every business plans to maximize the response rate of their outreach emails, most of them are seen struggling for success. We all deal with emails on a daily basis, but do we really take the time to dig deep into how email marketing works? To lead a campaign to success, it is essential that you study the results of your email marketing and, based on insights, make necessary changes to...
4 Tips to Protect Your Brand on Social Media

4 Tips to Protect Your Brand on Social Media

Whether you operate a web-based firm or run a brick and mortar business, building a brand is a surefire way to stand out and create long-term success. And social media marketing is one of the most powerful weapons to have in your arsenal for building your brand’s identity and authority – provided you know how to use it.   But before you dive in, be cautioned that social media is not risk-proof, particularly for small-scale businesses. If you don’t...
4 Strategies to Get Your Content Seen and Drive Engagement

4 Strategies to Get Your Content Seen and Drive Engagement

Inbound marketing is here to rule. The reason for this is that prospects are fed up with the onslaught of advertisements that disrupt and don’t deliver real value. What they are looking for instead is quality content that is useful and actionable to their daily lives or business. Inbound marketing techniques are much different that the traditional style of outbound advertising that we are all used to, and is quickly becoming the new normal. Inbound marketing...
4 Important Rules in Writing Effective Sales Emails

4 Important Rules in Writing Effective Sales Emails

How many emails hit your inbox every day? According to a study, around 6.2 trillion emails are sent globally over a period of 30 days. And an average office worker receives around 121 emails in a day. If you are an active email user, you certainly spend much of your time juggling emails – replying to some while trashing others. Salespeople keep on sending emails to drive profitable actions from prospects. If you run a business, you might be replicating this task...