Content Marketing Blog


7 Tips to Maximize E-Commerce Content Marketing

7 Tips to Maximize E-Commerce Content Marketing

Content marketing is quickly becoming one of the most popular forms of marketing online. And it’s easy to see why—content marketing has numerous benefits. It is a fantastic way to generate targeted visitors to your e-commerce store and build trust, generating more leads for your business while also saving you a few dollars compared to many other marketing techniques. But it’s not always easy to get started. Content marketing goes way beyond writing a piece of...
Thought Leadership: 3 Thoughts on Getting There

Thought Leadership: 3 Thoughts on Getting There

“Thought leadership” may sound like something out of sci-fi movie but, for those dedicated to digital marketing, it represents a new and proven form of forging ahead in business. Becoming a thought leader is more than just paying attention to one’s presence in the field; it involves a constant attention to detail and knowledge creation. To become an authority in your chosen industry, however, is not a fast or easy process. Instead, with time, trust, an effective...
4 Myths about the Lead Generation

4 Myths about the Lead Generation

Lead generation is not an easy task for both small businesses and for most established businesses around the world. This is why 65% of marketers surveyed by Hubspot revealed that generating traffic and leads is one of their top challenges. The challenges are due to the complex nature of lead generation strategies. These strategies can be confusing at times, which is what often leads to myths being formed around them. Myths about lead generation can lead to faulty...
Turn Your Employees into Social Media Business Advocates

Turn Your Employees into Social Media Business Advocates

Businesses leverage various third-party resources to build momentum on social media. But there’s one opportunity that remains hidden right under their nose – employee advocacy. Social media, at its core, is a P2P (person to person) platform. People on social platforms love connecting with people who stand behind a brand. So, who better to hold the rein than your own employees? The fact is your employees know your products and services inside-out. Most of...
How to Make Social Selling Part of Your Sales Strategy

How to Make Social Selling Part of Your Sales Strategy

Social media platforms have transitioned from a place of ‘conversation’ to a place of business. While it would be impossible to say that social media platforms were ever strictly a place of conversation, what we can say is Facebook, Twitter and Instagram have all become much more business-focused in the past few years. This constitutes a major departure from the strictly search-traffic orientation that defined the majority of marketing spend for years and has...
5 Questions If You Launching a New Business

5 Questions If You Launching a New Business

Successful entrepreneurs share some common traits. You have definitely heard about many of these. Passion, motivation, self-belief, flexibility, hard work and networking, right? But there’s one trait which overrides all – ‘’asking the right questions.’’ If you are planning to launch a new business, you have multiple challenges that stare you in the face. At any given point of time, you’re asking yourself whether you should do something or you...